5 Signs It’s Time For A Rebrand

I’ve recently undergone a rebrand myself. I can tell you from experience, it’s always so refreshing to give your business a brand new look, pun intended. 😉 Every brand will have to redefine itself at one point or another in order to stay relevant.

So how do you decide it’s time to give your brand a new look?

Here are 5 signs it’s time for a rebrand.

1. Your branding no longer reflects your brand’s vision or business strategy

If your vision or business strategy have evolved, it’s time for your branding to do so as well. The look and feel of your website, marketing collateral, print materials, digital marketing pieces all need to reflect your business’s true purpose and business model. For instance, if your business is now offering a new service, perhaps you should be representing this in your business name which would of course then lead to an entire rebrand.

2. You’re embarrassed of your business cards or website

If you feel ashamed and embarrassed to hand out your business card or give out your website’s URL, it’s seriously time for a rebrand! If your website is looking outdated and not as modern as one should look in 2017, it’s time to get with the times. Your image is important online. While the message is the heart of the brand, the website is the face of the brand that helps portray this message. Make sure it’s professional and doesn’t embarrass you.

3. You’re trying to connect with a new
audience

When trying to attract higher end clientele because maybe you are trying to raise prices, it might be time for a rebrand. A rebrand allows you to reinvent yourself in order to attract new clients at a different rate. Perception plays a vital role in the value of your services or offering. By rebranding you are able to reshape the way potential clients might view your business. Thus, you are able to attract the right type of buyer at your desired rate.

4. You need to stand out from competitors

A rebrand could be a good move if you want to differentiate yourself from those in your marketplace. With a new look, you might catch more attention than your competitors who are noticeably similar to each other. Capitalize on your unique value offer and become the solution for buyers searching for a unique business partner.

5. You need to match your industry better

While this point may seem contrary to the previous, a rebrand may also be in order if you are unusually different than competitors. By standing out TOO much, you might not be considered of the same professional caliber as your competition.

My solution to decide between the last two points is take a look at your competitors and decide if there anything your competition did well to make them a worthy contender. What can you do that they did but in your OWN way? My motto with branding and marketing is, find what you like and do it better.

It’s important to understand your WHY before you decide to go through with a rebrand. If your brand isn’t representing your vision or appealing to your desired buyer persona, it’s time to rethink your brand.

The very first sign you might need a rebrand is that you were curious enough to open up and read this blog! With the amount of noticeable benefits in a rebrand, you will certainly not regret staying up to date and venturing into an initiative that is sure to prove it’s return on investment.

If you’re thinking of a rebrand, please comment below with your reason for considering one! And share this blog post with your business partners if you’re even slightly
considering it might be time for a rebrand, most likely, they will agree. 😉