5 Things Visitors Want To See On Your Website Before Buying From You

When building a new website, or updating your current one, it is important to provide visitors with an overall conclusive experience. You don’t want website visitors to leave without a clear understanding of what you’re offering and how you can help them. Decrease bounce rate and increase your prospect list with the following 5 things visitors want to see on your website before they decide to buy from you.

1. Organized List of Services or Products

It needs to be made clear right away what your offer is. Hopefully, the reason people are on your website is because they already know. However, if someone so happens to stumble upon a blog of yours, you have a unique opportunity to catch their interest with a Services or Shop page labeled in the menu. Once the visitor clicks there, you should have a very clear list of services or products displayed. If listing services, be sure to use short and succinct terms that demonstrate what you offer. Then be sure to have a clear call to action to learn more via a lead form.

Don’t oversell on the website. Remember people have busy lives, so the more precise you are on your services page, the more interest or noninterest (not always a bad thing) there will be.

2. About Page

The About page is one of the most important pages on your website. It’s often one of the first places a visitor goes to decide whether or not your site is worth their time. Ultimately, the About page is more so about your reader and what you can offer them, than actually about you. What value do you offer this visitor and what problem do you solve for them? This also ensures the right people stick around on your site. Be sure to specify who your site is for so that you can quickly connect with the visitor.

3. Testimonials

Testimonials allow your previous customers and clients to become your advocate. They are a valuable form of social proof that gives your value claim more credibility. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations. Happy customers and clients are the best way to show potential customers that you are trustworthy, reliable, and an expert.

4. Value

Whether through a blog or a resource center, people love FREE information! By offering some of your insight to a specific industry, you demonstrate value. As mentioned previously in the About page, this is really a place for you to portray your knowledge and show readers what you can offer them. If the website visitor can solve a problem through reading one of your blogs or ebooks, they are more likely to return and purchase from you. Just think about all the newsletters and trainings you’ve subscribed to, this is the “value” play in action. Follow suit, make it you, and give people a reason to come back over and over again.

5. Contact Information

Obviously, it is ESSENTIAL to business for people to be able to contact you. Don’t just put up a contact form and leave it at that. You need to make it easy for potential customers to contact you if they have questions or are ready to buy. If this means getting a business line and a specific email address for your business, DO IT! You will never regret picking up the phone to an interested prospect, but you will regret it if you miss this person’s inquiry when they are shopping around.

With these 5 website elements you will be off to a great start in lowering your bounce rate and attracting the right clients to ultimately improve sales. Have you ever added one of these pages and noticed a difference in inquiry rates or visitor quality? Comment below with your answer and with any other pages you think customers are looking for on a website before they decide to purchase!